Nearly every business owner is by now familiar with the idea that a presence on social media makes sense. Studies actually suggest that 9 out of 10 businesses have a presence on at least one social media platform. Attempting to engage audiences on social media can be a frustrating experience for many small businesses, however. Many businesses compete for what tends to be short consumer attention spans. In this article, digital marketing company WNY Holdings LLC shares strategies that your business can implement to stand out on social media and grab the interest of your audience.
- Find influencers
If your current social media following is a modest one, you can quickly grow the size of your audience by hiring influencers; influential personalities on social networks whose followers admire them, and follow their lead. Studies show that bloggers, vloggers, and other social media personalities are able to drive between ten and twenty times the engagement of paid media advertisements.
While businesses used to hire mega influencers, today, they focus on nano influencers. These influencers tend to have no more than a couple of hundred followers but tend to be focused on narrow niches that are relevant to businesses hoping to target them.
- Have conversations with your audience
Most people who share their images and messages online get little interest back from their friends. To stand apart from the competition, you need to be the company that takes an interest in its followers. Ask your followers questions about their opinion about your product. Doing this can help you show your audience members that they are important to you. When you interact with your audience members on a regular basis, you can be sure that they will remember you the next time they need to make a purchase.
- Let your audience see that you’re human
Businesses aren’t people and are therefore not very relatable. It’s possible to put a human face on a business, however. Talk on social media about your story as an entrepreneur, about your struggles, and how you finally made it. Putting your story out there can help you set your company apart from competitors who do nothing but talk about their promotions.
- Use imagery
Posts that have images and videos are viewed far more often the posts that do not. As long as you use high-quality images, you’ll make your posts interesting and worthy of engagement to your users. It’s important to put some thought into the images that you use, however. If you’re on Facebook, for instance, you’d want to use images in which the primary color in use wasn’t the same blue as Facebook’s theme color. Develop a recognizable color palette for your business, and make sure that you use it in images that you post.
No matter how well you engage with your audience members on social media, it’s important to remember that your posts can only have limited organic reach. Facebook, for instance, doesn’t allow much organic reach to business posts. Paying to post, however, does guarantee improved reach. Not many businesses make use of social media advertising. Yours could be one of the few that do.
Standing out on social media can help your bottom line. While you may not notice an immediate difference to your profitability, you will see it happen eventually. All you need to do is to commit to building up a social media presence. By using imagery, by letting your audience members see your human side, and by paying to post, you can be sure of standing out and obtaining better audience engagement.
About WNY Holdings LLC
WNY Holdings LLC was started in 2018 to provide industry-leading marketing services for small businesses. The founders are a husband and wife team, Ben and Melissa, who left their corporate jobs to specialize in helping restaurants, coffee shops, and retailers utilize tailored digital marketing strategies to attract visitors and turn them into loyal customers. WNY Holdings offers services such as content marketing, web design, graphic design, media creation, SEO, and Facebook advertising. They focus on creating an excellent user experience that keeps customers coming back for more. Throughout the process, ongoing data analysis and custom reporting help clients track and understand how their digital marketing efforts are helping their businesses thrive.