Everyone wants to give their business a boost, but where do we begin? Google My Business is an essential digital marketing tool for businesses large and small. In this article, a digital marketing company WNY Holdings reveals all you need to know about Google my Business and how it can help you build awareness around your small business.
Why do I need Google My Business?
First, people can find you on the maps that show up with a Google search. They also may find you on the right sidebar of a Google search, where they can glean important information about your business – a description, business hours, busy times, and so forth.
This leads to another aspect of your business that you might not think about at first: you can “toot your own horn” by describing your business as one that customers would want to support.
What do I need to get started?
To get this wonderful tool set up, you must have a Google account. You must also interact with customers during the hours listed. Finally, you must be able to verify your business, which is completed as Google sends you a physical postcard.
How do I set up Google My Business?
Once you have your Google account, you want to make sure that your business is not already listed automatically via a standard Google search. If it is, your business will show up on the right sidebar. In that case, you would want to click “Claim this business.”
Otherwise, you would want to go to google.com/business and Sign In.
Then you will add your business and follow the prompts to include all basic aspects of your business, including your address, phone number, and what your business does (Google has predetermined categories for you to enter). Once you are done, Google will send you a postcard for verification.
This will get you the basic information, but once you are verified, you can also sign in to the dashboard and control various aspects of your business.
One area that you really want to pay attention to is photos. We are clearly in a visually-oriented society, and high-level photographs will only enhance the draw for potential (or even existing) customers. A lot of brick and mortar businesses will have shots of their building, or you can also include photos of a product or service that you offer.
Beyond that, you can also add videos, which often help to sell your business.
However, you handle it though, adding multiple, high-quality photos will increase the appeal of your business.
Another element you want to consider is adding Messaging capability, which allows customers to get directly in contact with you (and you can send these as texts directly to your phone).
You can also add posts, which will highlight current goings-on with your business (e.g., a sale)
How do I manage my account?
As your business moves forward throughout the year, you will want to update in accordance with new developments, sales, and changes in operation. You can make all of these changes by signing in with your business and going to the Dashboard.
It is a good idea to keep apprised of new developments with the Dashboard and to watch your data to track how users are interacting with your site.
These steps should get you going on your new Google My Business, it's a great tool to improve the discoverability of your local business.
About WNY Holdings LLC:
WNY Holdings LLC is a customer-focused digital marketing company that was started in 2018 to provide tailored marketing strategies for small businesses. WNY Holdings LLC helps restaurants, coffee shops, and retailers with all their digital marketing needs, from content marketing, web and graphic design, media creation, SEO, all the way to Facebook advertising.